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Areas of Focus

Beautiful Foundation aims to be a stepping stone for the sustainability of public interest activities.
Through civic engagement and sharing, the foundation fosters a healthy philanthropic culture.
It is a foundation dedicated to solving social issues by building connections across all sectors driving social impact.

Area Philanthropic Projects
Support for Public Interest Activities

We connect and collaborate with key stakeholders to ensure the sustainability of public interest activities.

Support Projects

Incubating public interest groups / IT infrastructure of public interest groups / Sluice gates of change / Sponsor scenarios for change / Scenario for change projects / Public interest activist network support / Community networking support / Philanthropic activities of youth – Education on sharing x Youth Punch / Safety net for youth public interest activists
Social Issue Resolution

We go beyond charitable assistance to create fundamental and lasting change in addressing various social issues.

Support Projects

Creating ECO classrooms / Residential space for youth on the brink of becoming homeless / Elderly health care / University tuition fee / Obstacle-free indoor playground / Resolving industrial accident compensation blind spots - Recovery of young women from industrial accident / Suh Jang-seok leadership program / Custom-made assistive devices for handicapped women / Infants and Toddlers' Health Rights / Assistive devices for game accessibility of handicapped people / Improvement of community childcare centers / Finance education of youth / Stabilization of livelihood of youth / Dream of independent settlement of youth / 'Eum(Connection)' of youth / youth educational expenses / Culture for children and youth / Community activities of youth / Residential space for adolescent parents / Hara fund designated-donation / Childcare for single-mothers who New start for single mothers / [Hope Store] providing loans for single mothers to start their own business
Promotion of Philanthropic culture

We research and promote a culture of philanthropic giving to establish a strong foundation for healthy nonprofit sector and ensure that a public-oriented philanthropic culture takes root in our society.

Support Projects

Local and global networks / Global research / Special research / philanthropic culture book support / Postgraduate students' theses and reports / Giving Korea / Nanum Books

Establishing Donors' Funds

Each fund has within it a story and a life.
The story is of our ordinary neighbors who found a heartening solution for the society they belong to.

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<Legacy Fund> (late) Donor Kim Gun-ja
"I think I had a hard life because I lost my parents when I was young and couldn't learn much. I want to help children who are poor and without parents to at least have the chance to learn."
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<Memorial Fund> Donor Joo Pil-ho
"I want to carry on the heart of sharing that my late mother demonstrated her whole life."
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<Family Fund> Donor Kim Kang-suk
"I can enjoy the life I have now because of my family's dedication and what I received from society. My family and I want to give back to society what we have received."
The 'donor-advised fund' reflects the donor's unique story
  • Individual fund that fully reflects my values
  • Family fund that becomes a family tradition of sharing
  • Community fund that brings the joy of sharing with like-minded others
  • Memorial fund that commemorates loved ones in a special way
  • Legacy fund that leaves my mark and looks out for the next generation
Starting a fund is not hard. All that is needed is the heart willing to pour into the fund. The Beautiful Foundation will be with you right from the beginning.
Donation Consultation
Verify background and reason for donation and donor's area of interest
Propose a Project
Propose support project in donor's area of interest
Creation of Fund
Fund agreement & delivery ceremony, fund promotion
Carry out Project
Conduct support project, donor participation program
Report on Outcome
Report on project outcome, plan next year
The Beautiful Foundation and the Donation Consulting Commiittee that have know-how in operating over 200 funds will walk every step with the donor, helping to set up the fund by giving objective and trustworthy advice and consultation on matters of law, tax, and real estate and ensuring that the fund is shared in the way the donor intended.
  • Fundraising expert who suggests the appropriate support project corresponding with my wishes and the optimal method of giving for it
  • Project expert who finds and suggests solutions to areas fallen through the cracks of society for the social change I hope to see
  • Finance expert who manages and uses my valuable donation with transparency and consideration of it to the last penny
  • Outside expert who can provide in-depth consulting in all areas such as law, tax, real estate, and inheritance

Corporate Social Responsibility (CSR)

The development of corporate social responsibility (CSR) begins with partnerships with nonprofit public interest groups that are close to the community. The Beautiful Foundation embraces with openness the different 'needs' of corporations as a strategic partner in corporate philanthropy and seeks corporate partnerships that can be a complementary relationship fulfilling to both sides. Together with our corporate citizens, we want to share and be concerned about the big and small stories for change in our society.

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Four colors of The Beautiful Foundation’s Social Responsibility

Philanthropic projects conducted together not alone
Support public service activities, solve social problems, and spread philanthropic culture based on the knowledge and network of local public service projects
Sustainable CSR activities
Carry out projects from a long-term perspective, not one-off support, providing from basic support to solving the fundamental problems
An earnest and transparent partner for social responsibility
Separate management of income and expenditure of donations through 'funds' Report on outcome of support projects that show the social changes corporations contributed to
Sharing that considers the employees
Provide volunteering programs employees can participate in Enhance loyalty and satisfaction of employees through matching gifts

How to become a corporate partner

Based on our diverse experience and knowledge of corporate partnerships, The Beautiful Foundation carves the way for corporate citizens along with them by suggesting the optimal social responsibility that can strengthen the corporation's brand image.

✓ Joint campaigns and planned projects
✓ Launch social responsibility funds
✓ Regular donations & volunteer activities of employees
✓ Cause-related marketing such as developing donation products and giving of profit

Corporate partners

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