Ongoing Campaigns
<18-year-old Adult> campaign to support Youth Preparing for Independence
The Beautiful Foundation is continuing the '18-year-old adult' campaign in 2023. Along with the campaigners who are themselves Youth Preparing for Independence, we talk about what is needed for the healthy independence of the youth such as the environment of the care institutions, education on independence, support system, and improvement of perception.
Life-cycle donation <Beautiful Day>
We recommend the <Beautiful Day> life-cycle donation to commemorate special moments. Make those special moments in life such as your wedding day, child's first birthday, or a day to remember for yourself even more special.
Previous Campaigns
Environment area campaign <Looking for Yuja>
<Looking for Yuja> campaign for children to grow without having to worry about harmful substances, at least in schools.
We shared about the problems of harmful substances in schools and carried out various activities to raise awareness to form a social consensus on safe school environments.
The name of the campaign embodies the meaning of looking for an environment free (“Ja”) from harmful (“Yu”) substances in Korean.
Season 3 of <18-year-old Adult> campaign to support Youth Preparing for Independence
Along with six campaigners, we shared diverse perspectives and stories for The Beautiful Foundation to continue the role we can play along with the changes in the reformed government support policies and for these changed policies to properly be set in place.
We carried out a street performance that showed the heart of Youth Preparing for Independence and talked about the people who helped them to become independent and their networks using the analogy of 'Ilchon'(close relationship akin to family). Through Social media, we also showed the minor hardships and social prejudices that Youth Preparing for Independence experience in their daily lives. (Projects: Shin Sun, Son Ja-young, Huh Jin-ee, Cho Gyu-hwan, Park Kang-bin, Kang Young-a)
Season 2 of <18-year-old Adult> campaign to support Youth Preparing for Independence
Campaigners participated in various media and policy discussions, including MBC Newsdesk, 83rd Thursday Dialogue with the Prime Minister, YouTube channel of the National Human Rights Commission of Korea <Human rights playbook>, Busan MBC current events program <Big Bunker>, and podcast interviews. In so doing, they contributed to institutional improvements by sharing messages on the actual needs of Youth Preparing for Independence.
Moreover, campaigners carried out projects reflecting their individuality. They talked about the media and the community and network of Youth Preparing for Independence, and shared their honest stories through picture books, bags, and webtoons they made themselves. (Projects: Shin Sun, Huh Jin-ee, Son Ja-young, Ahn Yeon-ju, Joo Kyung-min, Park Han-soo)
Season 1 of <18-year-old Adult> campaign to support Youth Preparing for Independence (in 2019)
In 2019, through this campaign, Youth Preparing for Independence plucked up the courage to tell their own story with the 'real voice' of 18-year-old adults who dream of normal youth rather than the negative image and prejudice formed through the media. This gave the chance for many people and the media to give ear to the stories of Youth Preparing for Independence and spread the phrase '18-year-old adult.'
Campaigner Shin Sun met 18-year-old adults and shared their perspectives along with the social prejudice and Problems in policy that they face. Campaigner Park Do-ryung wrote and staged the play '18-year-old adult' to share the story of Youth Preparing for Independence with the world.
Manager Nam Project – Send a container to Utoro
The follow-up project to <Remember Utoro>, we installed an 'artifact preservation container' to preserve the artifacts left throughout the village until the full construction of the Utoro Peace Memorial Museum.
Remember Utoro
In 2019, we launched a campaign to remember and make known the Joseon village of Utoro in Japan. Thanks to the support from many people, we could gather the amount needed to build the Utoro Peace Memorial Museum and rebuild the construction site café (significant site in Utoro). We could also receive government support as part of the program to commemorate the 'Centenary of the March 1st Movement.'
Season 2 of the 'Though name is forgotten' campaign – Our time to love
In 2019, along with illustrator Grimeda, we shared stories about family carers of people with dementia. Through the videos 'Memory photo studio' and 'Mother's diary' that captured the thought that there is still time to love, we warmly shared the realities and love of families of people with dementia.
Campaign to support families of people with dementia – Though name is forgotten
We carried out the <Though name is forgotten> campaign in 2018 with an actor Park Chul-min. With the message 'Though name is forgotten, you are still you,' we conveyed the hope that the elderly with dementia don't lose their precious lives because of the illness.
Expression of the Heart Box
In 2018, the 'Expression of the Heart Box' set up in various spots throughout Seochon (where The Beautiful Foundation is located) allowed people to express their heart with roses and shared warm message that 'Giving that is an expression of the heart to society is also close to our lives.'
Unintended Superman
<Accidental Superman> carried out in 2017 was a campaign to cheer on the whistleblowers and public interest activists who only did what was natural for the public interest but inadvertently became supermen for it. It conveyed the message of hope for a society in which what should be considered a natural thing would be natural and not require courage and sacrifice.
60 Days of Health Insurance
Through the <60 Days of Health Insurance> campaign carried out in 2016, we provided health insurance to defaulters of subsistence health insurance. We paid for one installment of the overdue insurance to provide 60 days of emergency support and raised our voice for long-term institutional changes to be made after the 60 days. We aroused society's interest in the 'right to be healthy' that everyone should be able to enjoy.
Remember 0416
We carried out the <Remember 0416> campaign for the numerous lives taken by Sewol Ferry in 2014 to not be in vain. We looked back with citizens on our promise to make a world where such an incident never occurs again, remembering the pain through various activities, including setting up an archive, supporting bereaved families, and restoring the Ansan community.
Yellow Envelope
The <Yellow Envelope> campaign began from one citizen’s suggestion that 100,000 people each pay KRW 47,000 to gather KRW 4.7 billion for laborers who have been received provisional attachments for damages caused by labor strikes. The donation of KRW 1.4 billion gathered in 112 days brought hope to the suffering fired workers.
Dream of independent settlement of 18-year-old adults
In 2013, the campaign for '18-year-old adults' who must leave institutional care when they turn 18 took its first step. The amount of independent settlement fund differed depending on the region, but we were able to bring the average up. This was a meaningful start to sharing the realities of youth aging out of institutional care and question the social conditions for them to become independent in a healthy way.
No heat for elderly living alone
In the summer of 2012, The Beautiful Foundation made known the realities of low-income elderly living alone and having to fight the heat in dire living conditions. We carried out the <No Heat> campaign for people to participate in giving. Many empathized with the situation which resulted in providing summer items such as electric fans and ramie quilts to approximately 1,500 elderly people.
I Disapprove
In 2012, The Beautiful Foundation carried out the <I Disapprove> campaign to express disapproval against all afflictions our neighbors who have fallen through the cracks face. Headed by celebrities and public figures, we shared the stories of our neighbors in need, including children in the low-income bracket, older people living alone, whistleblowers, and child-headed households, and drew out the citizens' participation to resolve the problems.
In 2013, we carried out the campaign <I disapprove of the unequal meals of children> to increase the budget for meals of children in institutional care. Many people participated in diverse activities to help the children lead healthy lives in ways such as the pilot project of supporting meal costs and the evaluation of health effects. Consequently, institutional achievements were made by increasing not only the budget for the children's meals but also those for all users of community facilities, including the elderly and disabled people, from KRW 1,420 to KRW 2,069.
1% Sharing
The Beautiful Foundation came up with the idea of transforming the power of 1% into energy of sharing with the faith that when 1% is gathered and accumulated, it will lead to great power that creates change. 1% of one's salary, allowance, vacation money, year-end party money. Many people filled up their ordinary daily lives with moments of sharing by participating in the 1% campaign.
These ordinary neighbors who sowed the 1% seeds reached out first and held their neighbors' hands when our society was in a critical state, and they didn't hesitate in moments when we needed to roll up our sleeves together. The seeds that were once small have now become dense forests and are changing the world.